Author Archives: Phillip Mackenzie

Monthly Wallpaper | March 2010

Spring has finally started to emerge from beneath the deepest freeze of winter. For the month of March, enjoy the shades of green mixing with the ever-deepening blue sky. Click on the image above to download the 1280×800 version, or download the large image (2650×1600). Taken at the Penn State Arboretum in State College, Pennsylvania.

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Monthly Wallpaper | February 2010

My sincerest apologies to any diligently waiting for this. A cold winter’s night stifled with falling snow at a quickening pace reminds me that the pace of 2010 has already begun to quicken though only the second month of the year is now upon us. The invigorating chill of the winter air augurs well for...

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Sign up for Photos for Haiti

The official Photos for Haiti website is now live. Photos for Haiti is way for professional photographers of any style or specialty to donate money to the relief efforts in Haiti through the American Red Cross. Participating photographers make a pledge to donate a portion of their sitting/creative/session fees or print orders to the American...

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Photos for Haiti

“The losses that have been suffered in Haiti are nothing less than devastating, and responding to a disaster of this magnitude will require every element of our national capacity.” —President Barack Obama By now we all know of the devastation in Haiti and the horrible aftermath of the earthquakes there. In the spirit of President...

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Why People Buy High-End Lemonade

This past Monday, marketing guru Seth Godin posted a tale of two lemonade stands. In essence, there are two lemonade stands; one your typical two-kid operation selling ordinary lemonade for an ordinary price, $1 a glass. The service is quick, and you get exactly what you pay for. You feel good because you helped two...

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Thinking Inside the Box

On the lighter side, today’s quick marketing lesson: great campaigns don’t always think outside the box, like this one from Mini Amsterdam. Sometimes the campaign is the box. I don’t think I’ve ever seen such an ingenious and attention-getting use of an empty brown cardboard enclosure. Share your stories about thinking inside the photographic box...

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