This past Monday, marketing guru Seth Godin posted a tale of two lemonade stands. In essence, there are two lemonade stands; one your typical two-kid operation selling ordinary lemonade for an ordinary price, $1 a glass. The service is quick, and you get exactly what you pay for. You feel good because you helped two...
Category Archives: Business
On the lighter side, today’s quick marketing lesson: great campaigns don’t always think outside the box, like this one from Mini Amsterdam. Sometimes the campaign is the box. I don’t think I’ve ever seen such an ingenious and attention-getting use of an empty brown cardboard enclosure. Share your stories about thinking inside the photographic box...